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Case Study · Tier 01 · Foundation

Created to Be Free. Honest about the fight, clear about the hope.

A ministry that had outgrown its WordPress site, rebuilt as a guided path that carries its founder's voice from the first page to the last.

Client
Greg Bruce (my father-in-law)
Organization
Created to Be Free
Replaced
Self-built WordPress site
Live
createdtobefree.org →

Lighthouse · Mobile

Performance

100

Zero blocking time

Accessibility

100

Readable at every size

SEO

100

Built into the code

Load time

1.4 s

Largest contentful paint

Lighthouse v9.6, simulated mobile, September 28, 2026. Best Practices 100. Homepage weight 106 KB.

Before · WordPress

createdtobefree.org · Before
The old Created to Be Free WordPress homepage

After · Lueken Good Design

createdtobefree.org · After
The new Created to Be Free homepage
01

What Greg had outgrown.

Greg built the first site himself on WordPress, and it did its job for years. But the ministry kept growing. New coaching, new resources, new ways to help, and the site couldn't hold them. Information was scattered, services were hard to find, and nothing told a first-time visitor where to start.

For someone arriving at a site like this, the first minute matters. They need to feel understood, not lectured, and they need an obvious next step.

02

The approach.

Build a guided site instead of a brochure. Each page answers one question and hands the visitor to the next, so the path from “is this me?” to “what do I do now?” is always one click away.

The copy hits hard where it needs to, then turns toward hope. Type and spacing are set for long, calm reading. And the writing stays in Greg's voice throughout, because that voice is why people trust the ministry.

A Created to Be Free interior page on the guided path
Created to Be Free reading view on a phone
03

What I built.

  • A custom design built around a guided reading path
  • Content Greg edits himself, without a developer
  • Giving and booking embeds on the pages that need them
  • Technical SEO in the code, not in a plugin
  • Domain owned by the ministry. Hosting and code managed by LGD
04

The outcome.

A modern, readable site that finally matches the ministry it represents. Every service has a home, first-time visitors know where to begin, and Greg can keep it current on his own.

Built on Tier 01

Foundation

From $5,000 · Four to six weeks

See Pricing

Next · Tier 02

Aisle to Islands

Read case study →