Performance
82→91
Accessibility 98 → 100
← All work
Case Study · Tier 02 · Site + Systems
Aisle to Islands. A planning site with a tool couples use before the first call.
A destination wedding and travel planner's site, plus the Legacy Blueprint: a guided tool that helps couples agree on what matters before they plan anything.
Lighthouse · Mobile · Before → After
Speed index
3.5 s→1.6 s
Page visibly complete
Load time
3.9 s→3.1 s
Largest contentful paint
Blocking time
110 ms→50 ms
Page weight 757 → 679 KB
Lighthouse v9.6, simulated mobile. Before: August 20, 2025. After: September 28, 2026. SEO and Best Practices 100 in both.
Before · August 2025
aisle-to-islands.com · Before
After · September 2026
aisle-to-islands.com · After
01
The challenge.
Jessica plans multi-day destination weddings, honeymoons, and milestone trips. Her couples are spending real money and blending two families' expectations, often across time zones.
Most of them arrive unsure what they actually want. A brochure site could explain her services, but it couldn't help a couple work that out, and that uncertainty slowed down every first conversation.
02
The Legacy Blueprint.
A guided tool that sits on top of the site. Couples work through it together before planning starts, and walk into their first call with Jessica already aligned.
Step 01
Clarify shared values
Step 02
Honor family stories
Step 03
Set boundaries with confidence
Step 04
Align decisions together
03
What I built.
- Brand identity and a custom design system
- Service pages for weddings, honeymoons, and curated travel
- The Legacy Blueprint, a guided tool on its own subdomain
- Inquiry flow, packages, and a blog Jessica runs herself
- Editor, so Jessica changes her own copy and photos
- Technical SEO and performance tuning in the code
04
The outcome.
Working with Lueken Good Design transformed how I present my business online. The attention to detail, the thoughtful systems, and the personal attention made all the difference. My site isn't just beautiful. It actually works.
Jessica Lueken · Founder, Aisle to Islands · my wife
Built on Tier 02
Site + Systems
From $12,000 · Eight to twelve weeks
Next · Tier 03